Concept Design

UBIWORLD is the ultimate destination for gamers to experience some of Ubisoft's most iconic titles in ways they've only imagined.

The UBIWORLD experience was conceived of as a stylised journey around the world with dramatically themed destinations inspired by the games being showcased - a German discotheque (Just Dance), the Middle East (Tom Clancy's Rainbow Siege Six), a London train station (Assassin's Creed Victory), and the streets of New York (Tom Clancy's The Division).

Guests are granted access to each "country" via their UBIWORLD passport where they encounter elaborate props, theatrical lighting and innovative use of screens to take each game into a new realm all within a relatively compact footprint of 500m2.