© 2019 ICONPATH Experience Design

RATA

LOG RIDE RETHEME

Concept Design

“We welcome you to this special place as our honoured guests but be warned, you must leave everything exactly as you found it."

 

"Remember what you have learned but forget what you have seen."

Inspired by a timeless Maori legend of adventure, fantasy and ecology, this re-imagining of a classic log flume ride presents a dynamic, new experience for guests of all ages.

Working within the constraints of the existing ride system, we designed a phased build program that integrates new show scenes with minimal attraction downtime supported by a social media strategy to build excitement around each addition.

 

The original storyline features elements that change with each ride to encourage repeat visitation as well as highly themed food and beverage and merchandise tie-ins to extend the experience once guests return safely to shore.