Chances are, they have.  But the good news is that you can learn from their successes (and occasional failures) to make your projects uniquely your own and avoid repeating the same mistakes.

At iconpath, when undertaking any project (large or small), we like to first look back to see what’s been tried in the past, before deciding where to go in the future (by the way, this is a big part of the “path” in iconpath).  Amazing insights and inspiration can emerge from the most unlikely of places!

iconpath is experienced in a wide variety of research tools that will help get things started:

• Competitive Analysis - iconpath enables you look beyond the competitors in your own industry or even your region to identify other potential threats and opportunities.

• Internal Analysis - Your competitors aren’t the only source of inspiration for a new project.  Often the answer you’re looking for lies unseen within your own organization!

• Project Research – We can investigate proposed specific story elements, provide socio-cultural insights and suggest the most effective medium for a given idea.

• Strategic Analysis – We know it’s not always possible to start with a completely blue sky until some basic strategic principals are in place such as identifying emerging trends, key value propositions and product and pricing strategies prior to the Master Planning stage.

How do you like your research?
Research can take many forms – visiting archives and libraries, customer and employee interviews, site visits, media and marketing analysis, photo documentation, memorabilia archiving… the list is as diverse as the projects themselves.

iconpath tailors the results to suit your team - be it formal written reports, executive summaries, live presentations, mood boards or even a podcast.

CONTACT US
to find out what we can do for your next project