Lifelong relationships, not just customers.

You can have the best themed experience in the world but people need to know about it before they will want to visit.  Even once they get there, everyone wants product simplicity and to be rewarded for their loyalty.  That's where Marketing steps in.  Marketing is the final stop along the project journey and helps to create lifelong loyal customers.

Marketing strategies can be created in parallel with each stage of the project development or treated as their own stand-alone stage.  Regardless of the approach chosen, when you synchronize marketing efforts with the development of your themed experience, you don’t just get synergy, you get magic for your guests and your bottom line! 

iconpath provides the following marketing services: 

• Market research and analysis

• Strategic marketing plans

• Ticket Product and Pricing

• Special event planning - concept creation, supplier selection and logistics

• Script and copywriting - Print, TV, Radio and Online

• Art direction

• Promotions

• Loyalty programs

• Public relations strategic planning

• Online/e-marketing

• Sponsorship/alliance formation and project integration

• Sponsorship activation - leveraging sponsorship assets in marketing and promotions

CONTACT US
to learn more about what we can do for your next project