Behind every memorable experience

is a great story.

First and foremost, iconpath is the creator of compelling stories.  Great stories are the heart of everything we do and the driving force of Concept Development.  We also approach Concept Development from a strategic, marketing and operational perspective to ensure everything works in harmony. 

We want 100% of your guests to understand and enjoy the story behind everything we create (be it an attraction, event or even a marketing campaign).  However we know that not everyone has that eye for detail while spinning, laughing, learning or even just strolling along. 

One thing is certain: guests can always tell the difference!  Even if they aren’t aware that the story IS there, they will definitely notice if it’s NOT there.  It’s what separates good experiences from the truly great, differentiates your product offering from your competitors' and drives word of mouth and repeat visitation.

iconpath uses a multi-media, multi-disciplinary approach and nowhere is this more evident than during Concept Development.  Film or puppetry? Thrill ride or themed architecture? Circus or merchandise shop?  By combing a wide array of arts and technologies from around the world, iconpath creates innovative new concepts that will surprise and delight your guests.

iconpath develops completely original story-driven concepts for themed experiences of all types:

• Attractions and rides

• Special events and festivals

• Live entertainment

• Characters and mascots

• Retail environments and themed merchandise

• Restaurants and themed Food & Beverage

• Environmental theming/re-theming

CONTACT US
to find out what we can do for your next project