iconpath was created by Michael Reid, a themed experience consultant and marketer.  His career has spanned the globe - living and working in Canada, the US, UK and Australia as well as tackling projects in New Zealand, Shanghai, Dubai, Seoul, Singapore and Hong Kong.  Prior to forming iconpath, he was involved with some of the biggest names in the Attractions and Entertainment industries including Cirque du Soleil, Disney, Luna Park Sydney, Xbox, Sony Playstation, Sony Pictures, CNN, BBC, MTV, Sydney Opera House and Big Brother Australia.

“Mike’s passion for our brand and dedication to us as a client resulted in the development of a very successful marketing program that produced record breaking sales throughout the region.  Mike was always attentive to our requirements, offered up new and innovative ideas and suggestions.”
MILAN ROKIC
Marketing Director Asia Pacific, Cirque du Soleil

“Michael proved to be an incredibly valuable asset and brought to the table a wealth of creative ideas, each backed by a sound business rationale such as the very successful School Holiday Carnival series, original street theatre characters and revised product and pricing strategies.”
WARWICK DOUGHTY
Director, Luna Park Sydney

"I’m a themed experience historian, writer, producer and marketer and by now it should come as no surprise that themed experiences are my greatest passion.  However, iconpath's main strength and point of difference is our ability to balance creativity with strategic thinking in order to enhance both the guest experience and the bottom line.

Regardless of who we're working with or what the challenge is, we live and breathe the project.  I’m an eternal optimist and love the challenge of the unknown.  We look forward to working with you on your next project!"
MICHAEL REID
Director, iconpath

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