CREATIVE IDEAS

We create bold new concepts for live events, exhibits and attractions.

Whether providing an initial spark of inspiration or complete creative solutions, our ideas have been seen at world expos, museums, theme parks, major productions and conferences all around the world over the past 15 years.

Creative Strategy

Theme

Concept Development

Story

BEAUTIFULLY DESIGNED

We’ve assembled a passionate team of writers, designers, artists and animators to bring our ideas to life.

Our fascination with what makes a great experience (not just a good one) has shaped our design philosophy that balances narration, exploration, diversion and immersion to create contemporary experiences with timeless appeal.

Environment Design

Guest Experience

Graphic Design & 3D Visualisation

Animation & Video

Projects

LIVE EVENTS

Powerful international ceremonies, unexpected corporate conferences and memorable theatrical productions, both large and small.


Rugby World Cup 2011 Opening Ceremony for David Atkins Enterprises
More LIVE EVENTS

EXHIBITS

Engaging, eye-catching concepts for museums, science centres and corporate brand activations connecting new audiences in new ways.


Toyota Hybrid Hub for GPJ Australia
More EXHIBITS

ATTRACTIONS

World-class rides, walk-throughs and cinematic experiences for World Expos, Theme Parks and Visitor Centres that transport guests to new worlds.


Expo 2010 Pavilion Concept for GPJ Shanghai
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ORIGINAL PRODUCTIONS

Bespoke, next-generation curated experiences that blur the lines between genres, push the boundaries of technology and stimulate the senses.


REGENISIS | Immersive club experience
More ORIGINAL PRODUCTIONS

Process


ICONPATH focuses on creative and design, collaborating closely with international event, advertising and production agencies to transform dream into reality.

Our team has worked with some of the world’s most iconic brands and events including Cirque du Soleil, Disney, Universal Studios Japan, Expo 2010 Shanghai, Wanda Group, Mercedes-Benz, The Simpsons, Sydney Opera House and the Opening Ceremony of the 2011 Rugby World Cup.

However, curated experiences aren’t just the realm of the entertainment industry. In fact, we use the very same techniques to create unexpected, memorable corporate experiences. ICONPATH brings brands to life at gala dinners, product launches and interactive environments all underpinned by a strategic framework that delivers measurable results.

“The curated experience is that perfect moment that strikes the right balance and leaves a lasting impression. 

We’re an experience sommelier, stylist, editor, chef, conductor and concierge all rolled into one. 

No two audiences are the same and no two experiences should be either. Each curated experience is a completely unique blend of narration, exploration, diversion and immersion.”

Michael Reid | Founder & Artistic Director
ICONPATH Curated Experiences

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Contact us



  • VISIT 15/209 Toorak Road | South Yarra VIC 3141 Australia

  • POST PO Box 9037 | South Yarra VIC 3141 Australia