ICONPATH blends Narration, Exploration, Diversion & Immersion in unexpected ways to create contemporary themed experiences with timeless appeal.
Back-stories aren’t just the exclusive realm of Immersive experiences like Theme Parks, I begin almost all projects by creating back-stories. They are the critical thread...
This week “Masterchef: Professionals” launched in Australia. Whilst free-to-air TV is rarely on my radar these days, I did sit up and take notice of one segment – a...
New Year’s Eve. Every year it fills my mind with two polarising thoughts: excitement at spectacle on a grand scale; and dread of enormous crowds. This year however I was able...
A Samsung Pavilion that doesn’t use Samsung products? Welcome to Expo 2012. For those who haven’t seen a World Expo in their lifetime, pavilions generally fall into three...
The basic premise of ICONPATH is that unique, memorable themed experiences are created when you blend ideas in different quantities from all four experience types –...
*The International Creative Process and Guest Response Originally Published in the June / July 2009 issue of IPM Magazine In many ways I should feel right at home in this...